Ferrari lit up the runway for FW24

Ferrari lit up the runway for FW24

by Juliette Eleuterio
2 min

The word Ferrari immediately brings up connotations of speed, luxury, and of course, red, all of which was brought to the runway this Milan Fashion Week.

For Fall/Winter 2024, Creative Director Rocco Iannone turned to light for his main inspiration, and more specifically, its relation to the body. In his show notes, Iannone states “It is light that is the original flesh and the ultimate face of all things.” With the heavy runway spotlights shining on the collections patented leathers, it’s clear to see how light was used to create desirability, a feeling which has always accompanied the brand through its many ventures.

Because it’s Ferrari, the show started off with a series of looks it the classic Rossa Corsa colour – pleasure-inducing red fur coats, asymmetric skirts, thigh-high boots, and an open-collar shirt took over the scene, some looks accompanied by heavy-duty gloves reminiscent of those worn by the F1 team.

The circular runway path created movement between the models not too dissimilar to that of a race track. The model’s struts, which one could say light-speed quick, were accompanied by the sound of a harp-led three-person orchestra, which was overlaid by high-energy drumkicks, revving us up in excitement.

“It is light that is the original flesh and the ultimate face of all things,” notes Iannone, and flesh we saw a lot of. Just like last season, the use of see-through fabrics was used to expose the models’ skin, where Ferrari-branded underwear waistband peeked from underneath the shiny organza-like pieces.

At the opposite end of the spectrum of light, there is darkness, which we saw plenty of. There were a series of black patented suits, furry elbow-length gloves, blazers, and PVC-style boots. The show ended with metallic-looking suits and a dress, a nod to the Ferrari’s own motorsport rims, where a touch of red was infused in, reminding us all of the brand’s DNA.

Yet again, Iannone pushed the boundaries of apparel wear when it comes to the Ferrari brand, out of the realm of merchandise and into the world of runway fashion.

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