Eytys are relative newcomers to the fashion week scene, transitioning from their signature stomper shoes to debuting a ready-to-wear collection two years ago. After using the pandemic as a time to regroup and rethink the brand identity, founder Max Schiller has expressed that he wants to steer the brand away from the young, club-inspired aesthetic and have the brand grow with him.
However, the nostalgic aesthetics of youthful clubbing was not entirely lost in this collection, which was still embellished with references to the 90s and 00s. Sheer garments and lace-trimmed womenswear appeared alongside more sophisticated, ribbed knit dresses, modernised with cut-outs.
The collection primarily focuses on denim; the material that also made up the basis of their debut collection two years ago. Here, Schiller is sticking to what he knows, and doing it well – rather than trying to keep up with the impossibly-paced trend cycles. Standout pieces include a collection of dyed jeans: tie-dyed, bleached and marbled to differing effect. Colours are mostly toned down, aside from a well-placed few pops of royal blue.
Tailoring looks have been mixed-and-matched with denim, but could quite easily be worn on as a pair for an updated, chic-er interpretation of the Eytys 2.0. It feels like Schiller’s desire for a partial ‘rebrand’ is more inward-facing than noticeable, as Eytys fanatics will still find the brand’s DNA in these new pieces.
Graphic t-shirts and leather outerwear also feature in Eytys SS22. Additional camouflage prints, classic double-breasted blazers and eye-catching footwear (no platform, this time) introduced a versatile collection that fused the rugged and the refined.
Although steering the brand in a slightly different direction, here Schiller presented a focused, streamlined collection that delved into the world of sophisticated workwear whilst still retaining a playful flair.
More on CULTED:
See also: PAN(DEM)IC OVER, RICK OWENS IS BACK
See also: OTTOLINGER DELIVERS FUTURISTIC SENSUALITY FOR SS22