Exclusive: Charles Jeffrey Launches First E-Commerce Site.
Music by: Simon Sizer – Ares.
It’s CULTED with exclusive news.
Today we have something extra special for you guys. Charles Jeffrey LOVERBOY has just launched his first-ever e-commerce platform LOVERBOY.net.
The site debuts a capsule collection which is completely sustainable, from fabrication to packaging. The jersey pieces are made from FSC approved organic cotton and all the packaging is biodegradable.
Yes Jeffrey!
The collection features a hoodie, but hold up – we have more! A short and long sleeve t-shirt, a tote bag, a keyring and logo socks with prices ranging from £21 to £145. Jeffrey has lowered the price of some of his items… so we can all afford it!
He says the capsule is “almost like a love letter to [his audience] and their support” (hence the launch on Valentine’s Day!).
The website was designed by Shoreditch based YES studios.
When you enter, you are greeted by the website’s host Hamish, “a hallucinating Scottish punk”. The website is a glimpse into Hamish’s mind, and it’s truly a trip. You can “find his hallucinations clattering and pulsating amongst characters decked out in multi-gender symbolized jersey pieces”.
The website and collection are beautifully chaotic – a perfect reflection of this incredible brand.
So guys, which items will you be grabbing from the site?
Let us know below!
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See also: LFWM: CHARLES JEFFREY & BETHANY WILLIAMS
