Dover Street Market has leased a 17th-century mansion for a slew of projects, under the name ‘Structure 35-37’, with the aim to open a store in Paris sometime next year.
As reported by WWD, Rei Kawakubo and Adrian Joffe, founders of Dover Street Market are expanding their sphere with this entity, which “will be dedicated to space management, community exchanges and event planning“.
Dover Street Market Paris SAS Company secured a long-term lease for the 3,500 square meter ‘Hôtel Particulier’. Dover Street Market already has a significant presence in Paris, with its ‘Dover Street Perfume Market’ and ‘Dover Street Little Market’. Located at 35-37 Rue Des Francs-Bourgeois in the Marais district, the mansion already saw its first event take place over the weekend. The space was used for the digital fashion show and campaign shoot for French designer Victor Weinsanto.
Discussing the lease and the move to Paris, Joffe said to WWD “I want to develop the Dover Street Market idea and ethos beyond a physical store and because, coincidentally, the building we have secured is part of a Paris-wide project.” He also added that it “seemed a good idea to take the already existing idea of all the DSM’s to create a community of creative and visionary people, all with something to say, and expand that idea beyond just the physical store. The notion of working close with the city of Paris to do something new, and invigorate the city was thus born.”
Dover Street Market has also discussed the possibility of using the space to put on concerts, host fashion shows, hold exhibitions and even rent out the space for shoots, filming and pop-up shops. Joffe did not give an exact timeline for the opening of a Dover Street Market Paris branch, saying “we hope sometime in 2022”.