Diesel Launches “Most Expensive T-Shirt Ever”.
Music by: XIAO-NIAO – Forgotten. Image credit: Jason Melissos.
It’s CULTED with your 60-second NEWS BLAST.
Once again, Diesel has taken us by surprise, this time with its new range of ridiculously priced T-shirts.
Diesel calls them “the world’s most expensive and expansive t-shirts ever”.
The new line, titled the Condo t-shirts features insane price tags ranging from hundreds of thousands to $5.5mn.
But don’t worry guys! Each T-shirt comes with a brand new Miami condo…. for “free”!
Great deal? LOL!
At this year’s Art Basel in Miami, Diesel displayed the collection of 143 T-shirts to stars such as Paris Hilton and Charlie Sheen.
Each T-shirt shows a print of the floor plan of the apartment that buyers will actually “receive” on purchase.
This line is part of a campaign for Diesel’s new business venture.
The company is moving into real estate, with a branded condo building called “Diesel Wynwood” in Miami, Florida.
The lavish apartments have facilities such as a pool, gym, meditation room, large meeting spaces, an art gallery and a courtyard bursting with tropical plants.
What do you think, $5.5mn for a T-shirt and a free condo?
I’ll take it!
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