CULTED Roundtable EP1: The Future Of The Fashion Show | Ft. Natasha Zinko & Leanne Elliott Young.
Hey everyone it’s Pavel and welcome to CULTED’s ROUNDTABLE.
In this new series, we will be diving into all aspects of the fashion world to see how the industry might change in order to cope with this global pandemic now and afterwards.
The fast moving fashion industry as we know it has been forced to pause due to the coronavirus outbreak.
Brands were producing more and more collections, the industry felt unstoppable making it almost impossible for anyone to keep up.
But the industry now has a chance to change its long criticised ways.
Today we’re taking a look at what the future holds for the traditional fashion runway and we will be joined by our special guest Commune East’s Digital Strategist Leanne Elliot Young and Designer and Entrepreneur Natasha Zinko.
To kick things off, Paris June Men’s Fashion week and July Haute Couture have both been cancelled and “the Federation is actively working with its members on alternatives”.
But what does this mean for the future of the fashion show?
In the words of Vanessa Friedman: “Get ready for virtual fashion weeks.”
*Pavel begins the video call with Leanne Elliot Young and Natasha Zinko*
Questions:
Q1: Do you think we could see brands move to hosting VR shows like Christian Dior? Or livestream shows without audiences like Armani’s AW20 Milan show?
Q2: Live Streamed shows are completely transparent and immediate – viewers can see exactly how many people are tuned in. What does this mean for brands?
Q3: What are the benefits of going digital?
Q4: This would see the front row gone and brands would no longer require people to travel from city to city and one show after the other. What do you think of this?
Q5: After we get back to normality, do you think we’ll see a rise in digital fashion shows or will brands gradually go back to their old ways?
Q6: Do you think cruise and pre-season shows will still have a spot in the schedule after the pandemic?
Q7: With Milan’s Menswear Fashion Week merging with womens this year, could we see an end to the gendered fashion weeks?
Q8: Where do you see the fashion industry in 2021?
*exit chat*
That’s it for this week’s episode, thank you for watching.
Tune in next week to see how COVID-19 has and will continue to affect fashion consumerism.
Don’t forget to comment your thoughts!
Watch more videos on CULTED
See also: CULTED ROUNDTABLE EP2: SUSTAINABILITY AND COVID-19 | FT. PETER DUPONT & BROOKE ROBERTS ISLAM
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