Could COVID-19 Mark The End Of NYFW?
Music by: Rujay – Diamonds. Image credit: Rodarte.
It’s CULTED with your 60-second FASHION BLAST.
The global lockdown has highlighted the inadequacies of traditional fashion weeks. For one 10 minute show, hundreds of people are flown halfway across the world, and thousands, if not millions of dollars are spent. And that’s not to mention the overconsumption and the outdated seasonal shows that mean that it’s 6 months before we can even purchase the clothes that go down the runway.
Fashion weeks are outdated, as the industry has quickly realised and now New York Fashion Week’s fate hangs in the balance. A condensed NY Fashion Week is set to take place mid-September but will only last 2 days, from 14-16.
On top of this most major designers, like Marc Jacobs and Tom Ford, are not showing, and those who are look set to produce solely digital content. Whilst a lot of this is down to America’s handling of the COVID-19 outbreak, the relevance of New York Fashion Week was already being questioned pre-pandemic. Its reputation as a precursor to Paris, Milan and even London Fashion Weeks has led to its utility being questioned.
With that in mind, could this mark the end of New York Fashion Week?
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See also: CULTED ROUNDTABLE EP1: THE FUTURE OF THE FASHION SHOW | FT. NATASHA ZINKO & LEANNE ELLIOTT YOUNG