COACH & LIL NAS X ARE ENCOURAGING COURAGEOUS SELF-EXPRESSION

COACH & LIL NAS X ARE ENCOURAGING COURAGEOUS SELF-EXPRESSION

by Stella Hughes
2 min
COACH ©

Don’t call it a collab – Coach is embarking on an ambitious and multifaceted creative partnership with Lil Nas X – the most recent venture of which has just dropped. After having the musician close its SS23 show at NYFW, all eyes were on the brand. However, instead of leaving it at the viral moment, this represented a shift into a collaborative partnership between the two, who unite under their shared mission of embracing who you are and inspiring authentic self expression in others, too.

For the latest instalment in this overarching mission, the two have dropped a new project entitled ‘Courage To Be Real’. Shot by maverick creative Petra Collins, the set of stills and short film chronicle Montero’s journey – highlighting the obstacles he has overcome to get to his position and person today. 

Petra’s distinctive dreamy aesthetic combined with her (and Coach’s) shared vision of utopian American pop culture through the eyes of the next generation see Montero literally break down the doors in his way – from early childhood to navigating fame and the digital spheres. Check out the campaign film here, and scroll through an exclusive BTS lens below.

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