When it comes to launching a new brand, it goes without saying that factors besides aesthetic design must be considered. F_WD, pronounced ‘Forward’, launched in 2019 and has become the next generation of eco-responsible footwear, with a ‘planet-first’ approach. Using recycled, bio-based materials, that are both vegan and environmentally friendly, each element of their products have been carefully considered with the environment in mind.
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Proudly supporting the UK Less Plastic initiative, this Italian brand is not only leading interesting sustainability innovations in fashion, but helping to target the industry’s key flaw (to put it lightly) by driving style without compromise of the planet. Featuring an array of silhouettes, from chunky sneakers, to boots and sandals, the progress of sustainable products in mainstream fashion is to be admired. Each sneaker is adorned with the brand’s logo, as well as printed text with the lines ‘#Act For The Planet’, ‘BePartOfTheSolution’ and React_Reduce_Recycle’. Ahead of it’s time with it’s conscious design and fight against pollution, we’re looking forward to seeing what F_WD have planned for the future.
To view the full SS21 collection, head to the F_WD website.