Carhartt WIP drops a retro campaign, Etsy celebrates ‘Ladentine’s’ and more in this week’s Monday Briefing

Carhartt WIP drops a retro campaign, Etsy celebrates ‘Ladentine’s’ and more in this week’s Monday Briefing

by Robyn Pullen
7 min

It might be Monday, but you don’t need to feel like that. January’s finally over, the sun’s shining (at least metaphorically), and brands are dropping iconic campaigns and collections left and right. From Stone Island’s new short film to EDWIN’s celebration of the Year of the Dragon, here’s some of the fashion news you need to know this week.

Pop Trading Company linked up with an Amsterdam skater for SS24

Pop Trading Company just released its SS24 drop. Collaborating in part with Mees van Rijckevorsel – a Dutch artist and avid skater whose works inspired by the streets and lifestyles of Amsterdam – Pop’s SS24 release is a staple range of hoodies and tees in shades reminiscent of the Dutch cityscape; denim jeans, jackets, caps, shirts and basically anything else your wardrobe could be missing. Make sure to check out the full collection, available on Pop’s website now.

EDWIN is serving summer rays in its SS24 drop

EDWIN, the Japanese clothing brand known for its focus on clean, sustainable denim, has just launched its SS24 collection, a seasonal return to its origins. Leaning on the brand’s authenticity, EDWIN’s new collection is an elevated approach to the relaxed aesthetic of the California Riviera. Inspired by the the essence of sun-soaked days and carefree beach adventures, denim jackets are layered over loose fitting skirts, its collection isn’t only beautifully crafted but with unmatched quality and materials. Find EDWIN’s SS24 collection available now on its website

DAILY PAPER is finding its rhythm for SS24

Last week, the Amsterdam-based menswear and womenswear fashion brand inspired by its founder’s African heritage DAILY PAPER launched its SS24 collection alongside a video campaign titled “Our Rhythm.” The campaign, featuring an all female cast, displays the collection’s narrative: the concept of an individual’s journey searching for, recognising, and creating their own rhythm. Utilising vibrant prints and a variety of textures, the collection alone is a want but paired with the story behind it, it’s a need. Hit up DAILY PAPER’s website to view the SS24 collection and campaign video. 

Carhartt WIP drops a VHS-style campaign video

​​We’re interrupting your regular broadcasting schedule to bring you Carhartt WIP’s SS24 campaign, inspired by an interrupted program. Curated to feel like old home video that’s been taped over several times, the brand’s new campaign is a mix of CCTV footage inspired by punk zines, hip-hop videos, and high end recordings. To watch the full SS24 campaign video directed by Paul Hermann and conceptualised by Tim Kottmann, hit this link and get immersed in the world of Carhartt WIP. 

KEEN celebrates the Year of the Dragon

In celebration of the Year of the Dragon, KEEN is taking inspiration from the colours, icons, and dragons within Chinese tradition through two new silhouettes. Introducing the Jasper and UNEEK silhouettes, both utilising Chinese culture’s five traditional colours – blue, red, yellow, black, and white – the sneakers are intended to be symbols of both cultural heritage and contemporary design. Check out KEEN’s two new releases for the Year of the Dragon on the brand’s website

The Lotus Emeya takes a trip to the Arctic Circle 

On a colder note, the Lotus Emeya has embarked on a trip to the Arctic Circle for its latest campaign. The car which only premiered last September has shot its new campaign inside the Arctic Circle, a display of the vehicles impeccable engineering against harsh weather conditions and environments. The backdrop of the snowy Arctic Circle is also a pretty aesthetic landscape to shoot. Check out the full campaign on Lotus Cars website.

Vans resurrects ‘The Speed LS’ sneaker

Vans’ ‘The Speed LS’ sneaker is back and better than ever. The last time you saw this silhouette was probably in its 2023 resurrection as part of a Supreme collaboration, but now the Vans ‘The Speed LS’ has made its official return in classic mesh colour ways utilising fast panelling for a layered look. In case you missed this mid-90s skate style silhouette, it’s back and available on Vans’ website

Etsy and Kola Bokinni are celebrating Ladetine’s Day

Etsy is teaming up with football comedy star, Kola Bokinni, for ‘Ladentine’s Day’, a celebration of male friendship this February 12. Launching Etsy Gift Mode, the AI-led tool making it easier to find the perfect gift, Etsy and Kola are hoping to put Ladentine’s Day on your radar. Whether you’re planning a Ladentine’s night out with mates or a more relaxed evening in, get on Etsy and show them some love with a gift you know is perfect for them, Bokinni approved.

Stone Island’s new short film taps into The Compass Inside

Stone Island is dropping a new short film, directed by Jeremy Elkin, called The Compass Inside. Featuring iconic members of the brand’s global community – including Spike Lee, Jodie Turner-Smith, and more – the film follows them in moments of creativity and reflection. Filmed partly in Brooklyn, New York; Brixton, London; and within the Stone Island factories, the film taps into the unique connection between how a product is made and worn. Hit this link to watch the full short film on YouTube.

Featured image via Stone Island©

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