Can Physical Fashion Shows Be Replaced?
Music by: Cabaret Nocturne – Moon Invaders. Image credit: Casablanca.
It’s CULTED with your 60-second FASHION BLAST.
There was lots of speculation around how digital fashion weeks would adapt to the lack of physical runway shows, so with the recent digital schedules coming to an end, we’re taking a look at some of the ways brands presented their collections.
JW Anderson presented his SS21 collection for Loewe via a unique ‘show-in-a-box’ format, as well as a 24-hour livestream. The ‘show-in-a-box’ package, which was delivered to friends, collaborators, and the press, featured a letter from the designer, a pattern for look 23, and even a vinyl record capturing the sound of Loewe’s Spanish factory.
Moving onto more digital methods, Casablanca whisked us away to a tropical island paradise with the debut of its latest collection. The brand presented the new line via a short summery film called “After the Rain Comes the Rainbow”, complete with beach scenes, vintage cars and surfboards.
Louis Vuitton was also pushed to think outside the box this season and it was certainly weird not to have the luxury brand closing fashion week with a physical runway. Instead Virgil Abloh looked to the cartoon world to present the brand’s latest collection.
So it seems like physical shows can be replaced after all. What were your favourite presentations?
Let us know below.
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See also: IS THE FASHION SHOW OVER?