Calvin Klein’s Most Significant Fashion Campaigns.
Music by: Cabaret Nocturne – Blood Walk.
It’s CULTED with your HISTORY BLAST.
Today in our new series looking at history’s best fashion campaigns, we’re diving into the world of Calvin Klein.
So get prepared for celebs, controversies and a lot of naked bodies…
First up let’s begin with the campaign that started it all.
Back in 1980, Richard Avedon shot Brooke Shields for a racy Calvin Klein campaign, which catapulted the young model’s career. In the ad, Brooke famously muttered “Do you know what comes between me and my Calvins? Nothing”, which set the tone for the raunchy nature of the brand.
But Brooke was only 15 at the time which caused a well-justified controversy and led to the ad being banned by many distributors.
Next up, we have the iconic 1992 campaign starring Kate Moss and Mark Wahlberg.
Arguably the most famous ad for the brand, Mark and Kate got pulses racing with what has become one of the sexiest shoots of all time.
Moving on to the noughties, in 2007, actor Djimon Hounsou starred in Calvin Klein’s campaign shot by Peter Lindbergh. The juxtaposition of Hounsou’s dark skin against the white wall made for a beautifully striking image.
And now for a more recent campaign we can all remember from 2015.
At the height of his career, when a 20 year-old Justin Beiber was cast as the Calvin Klein poster boy, it made headlines around the world. Beiber stripped down to his boxers for the #mycalvins campaign, which was shot by Mert and Marcus. Iconic but it wasn’t without controversy.
The twittersphere went into a frenzy after the supposedly “unretouched” pics from the shoot leaked online sparking a huge debate about photoshopping in the fashion world.
We could go on forever so why don’t you let us know your favourite Calvin Klein campaigns below!
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