BYREDO’s Mixed Emotions by Nick Offord©

BYREDO’S NEW FRAGRANCE IS ONE YOU’LL NEVER WANT TO FADE

BYREDO’S NEW FRAGRANCE IS ONE YOU’LL NEVER WANT TO FADE

by Juliette Eleuterio
2 min
BYREDO©
BYREDO©
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BYREDO’s new fragrance Mixed Emotions is much more than just a perfume. Bottling up all of our feelings, this maté-infused scent is meant to reflect on the current nature of our times.

We received a bottle this morning and can confirm that it’s one of those addictive fragrances you just can’t stop smelling, nor ever want to fade. The blend of maté mixed with the sharpness of cassis makes it both calming and invigorating. And as BYREDO describes it, these notes “sit within a wooden framework; the reassuring scent of black tea disturbed by violet leaf synthetics”.

Founded and directed by Ben Gorham, BYREDO’s philosophy has always been about translating memories and feelings into scents. Speaking on the latest fragrance, Gorham states “I hope that people read the label and identify with that sentiment in its simplest form, and then find something deeper to relate to: the juxtaposition between the familiar and the unfamiliar.” 

In addition to the launch of the fragrance, Gorham has collaborated with London-based film director Fenn O’Mealley to create a cinematic short. The film, titled “Tall Are The Roots”, explores self-reflection and internal conflict between three protagonists. Four  chapters are unveiled, as each person spends time reflecting on personal feelings, relationships, identity, dark times, liberation and all the complexities of life.

Tall Are The Roots is accompanied by the poetic words of activist Kai-Isaiah Jamal as well as having contributions from singer Alewya Demmisse and dancer Deneille Percival. Although wanting to keep the film open for interpretation, O’Meally says the film is ultimately about “figuring out where you stand in the world today, and about being okay with the unsettled state of the human mind right now”.

Watch the standalone film Tall Are The Roots here and make sure to scoop Mixed Emotions on March 4 on BYREDO’s website.

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