Brain Dead is a collaborative powerhouse, following up on its recent HOKA ONE ONE collaboration and partnerships with the likes of Oakley Factory Team, Modernica and THEM SKATES with something typically left-field: a Higround keyboard collab.
Kyle Ng’s brand is known for pushing the cultural needle. Instead of delivering co-branded clothing and shoes time after time like most streetwear stalwarts, Brain Dead creates an ecosystem-esque brand identity. You are buying into the Brain Dead aesthetic, and with the Higround drop, you’ll be anything but brain dead when using this gaming must-have.
Instead, Brain Dead’s take on the Higround Basecamp Keyboard is designed to, literally, keep you at the top of your game. Technical aficionados amongst you will know that this keyboard packs 65% form factor with dedicated arrow keys, PBT keycaps, linear switches, an aluminium plate, and silicone dampening foam. If that means nothing to you (don’t worry, we’re kind of with you on that one), it’s just Higround’s way of elevating your gaming experience.
Technicalities aside, there’s a bigger picture with this keyboard. Much like how Aimé Leon Dore works with Porsche, Palace works with McDonalds, or Supreme releases homeware goods that you never knew you needed, this is Brain Dead’s way of expanding its visual identity into every aspect of your life.
The productivity-increasing Brain Dead x Higround Basecamp Keyboard is available from Brain Dead’s site at 6 p.m. BST and at retailers such as Dover Street Market London now.
More on Culted