Image Credit: Berluti
In a recent Instagram post, Berluti announced that they will be showing their FW21 menswear collection at a physical event on March 5 in Shanghai, China. The Italian luxury brand was set to showcase its collection today, but instead, Berluti opened Paris Fashion Week with a preview video only, along with details of the unexpected physical show.
The preview video, entitled ‘LIVING APART TOGETHER’ features quickly cut shots of models wearing the upcoming collection, set to music by Yoann Lemoine, known as ‘Woodkid’, a friend of Van Assche. Although we are unable to make out much from the preview video, a few pieces have caught our eye including the multicoloured mohair bucket hats and tie-dyed inspired knitwear. The collection is also set to feature a collaboration with Russian silicone artist Lev Khesin, but further details are unknown at this point.
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Artistic director Kris Van Assche said that the decision to move the show was made in the early stages of the collection and was prompted by China’s significant luxury fashion clientele. It is worth noting that China has been able to recover from the coronavirus pandemic much faster than other countries, and has in fact seen growth in luxury sales in the fourth quarter of 2020. In addition, Berluti is set to open three stores across China this year, which would also give reason to the change in location. However, because of the ongoing coronavirus pandemic, Van Assche and the rest of the team at Berluti will not be able to attend the event.
The collection is set to be shown on March 5 in Shanghai, China, it is unknown at the time of writing whether it will also be streamed digitally.
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