Birmingham-based streetwear brand Bene Culture has launched their latest collection “Searching”, inspired by exploring nature during the numerous 2020 lockdowns.
The collection offers an array of hoodies in tees in a pink, earthy brown and white colourway. Sporting the quote “Searching Outside For Peace”, the tops all feature graphics inspired by “vintage gardening guides and flower charts”. Designed by Jack Mitchell, the collection was born out of a time where we were all disconnected from society, venturing out into nature to reconnect with the Earth.
Founded by brothers Hemal and Vimal Chauhan and their childhood friend Hasim Jhina, Bene Culture has always utilized their local creative community to create their collections, and “Searching” is no different. Speaking of the collection, Hemal stated “Before Covid, we had a physical space where we could naturally connect with people and create. When the lockdown’s hit, we had to communicate with our community in a new digital way but make sure we were still championing the same values we represent as a brand”. He goes on to say “Creating the “Searching” collection allowed us to bring our communities closer to nature via our collaborative efforts with Jack and Josh and led us to make our “Create at Home” series, showcasing brilliant creatives and how they adapted their workspaces during these difficult times. We continue to collaborate with even more artists and designers for small capsule collections, ensuring we capture their identity and style but stay true to the Bene Culture name and values”.
Launched in 2016, Bene Culture was born out of three friends who felt a lack of British Asian designer representation within the creative fields. The three started their “community-based business” as a small vintage shop, which now carries brands such as Pleasures, Greater Goods, Thisneverthat and more. Bene Culture doesn’t subscribe to a singular subculture, but rather embraces all youth cultures celebrating the ever-changing surroundings of today’s society.
Ranging between £32 and £50, make sure to shop the “Searching” collection which will be made available on July 2 on Bene Culture’s website.
More on CULTED
