THIS IS NOT A DRILL: BBC ICECREAM X DON TOLIVER POP UP IN LONDON TODAY

THIS IS NOT A DRILL: BBC ICECREAM X DON TOLIVER POP UP IN LONDON TODAY

by Stella Hughes
2 min
BBC ICECREAM EU ©

What are your Tuesday plans? Nothing? Think again – BBC ICECREAM EU and Don Toliver have got you covered. Under creative director Ross Westland, the cult-favourite streetwear label BBC ICECREAM knows a good thing when it sees it – so is linking up with the much-loved musician for a second time.

Last year, we saw Don Toliver as the face of BBC ICECREAM’s Y2K-focused campaign, but today we’re seeing him as a brand collaborator, designing and releasing a capsule collection that will be available in London this afternoon.

Consisting of seven items co-designed by Westland and Toliver, the collection includes tees and hoodies which feature the ‘Don Toliver Iced Cones & Bones’ design, as well as the ‘Don Toliver Slab’ iterations for the car lovers out there. Referencing both the designer and artist’s personal passion for cars, the design comes in white and brown or black and purple colourways, with all available in limited quantities.

Interested yet? Thought so – the pop up is running in the heart of London at OMNI, one of the capital’s newest and most dynamic gallery spaces. There from 2-7pm, we’d advise heading down early to cop a piece of the collab capsule, or forever hold your peace. Catch it at 56 Eastcastle St, Fitzrovia today.

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