Balenciaga Spreads Love With Fall 20 Campaign.
Image credit: Balenciaga.
It’s CULTED with your 60-second NEWS BLAST.
Balenciaga just unveiled its new campaign for AW20 filled with tender fleeting moments and a calming stillness.
Directed by Maurus Vom Scheidt, the campaign does a 180 from Balenciaga’s previous runway show which was so inspired by darkness, to bring a new sense of hope through love.
The collection itself “combines elements of a contemporary active lifestyle and the eccentricities found in the everyday.”
The campaign features branded gym-wear, baggy tailored suits, and bags made from biker jacket elements, all intended “to be worn at once, for any ordinary interaction, each representative of a new subculture.” The campaign’s message of love perfectly encapsulates this idea of different things coming together to create something beautiful.
So guys, what did you think of Balenciaga’s latest campaign?
Let us know below.
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See also: A HISTORY OF BALENCIAGA THROUGH THE LENS