AND THE WINNER IS – THE PROSPECT 100 X SWATCH COMPETITION

by Jack Cook 2 years ago

by Jack Cook 2 years ago 3 min

PROSPECT 100 returns once more with a once in a lifetime opportunity for young designer’s to catapult their career. In collaboration with Swatch, the latest competition saw five of the world’s top creatives go head to head to design what a Swatch monogram pattern would look like, with the winner granted the opportunity to work on a collaborative project with the brand. As if that prize wasn’t sweet enough, there was also US$10,000 prize money up for grabs. The finalists were selected by an all-time line-up of fashion industry favourites, with sneaker designer Salehe Bembury, Graphic Design legend Paula Scher and Dior and Off-White Collaborators Zhang Huan and ZOOW24 all featuring.

The vote saw over 40,000 people participate across the globe, with an eventual winner announced.

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PROSPECT 100 create competitions that award unbelievable opportunities within the music, innovation, design and film industries. The competitions are open to creatives worldwide to enter, as long as you are 25 years of age or under. After opening its first contest during the lockdown thanks to COVID-19, PROSPECT 100 aims to create a community of the most talented youths in the world. Cosigned by the likes of Ronnie Wood from The Rolling Stones, sneakerhead royalty Sean Wotherspoon and Apple co-founder Steve Wozniak, I fully expect PROSPECT 100 to take over the creative industries.

The 2021 Global Design Competition in collaboration with Swatch, invited aspiring designers far and wide to offer a look at what the Swatch monogram should look like. After much deliberation, the judges agreed on who the winner would be. Parsons School of Design student Christopher Sardo walked away with the prestigious prize, meaning Christopher will take home not only the US$10,000 but is also invited to work on a collaborative project with Swatch. As far as once in a lifetime opportunities go, this is definitely up there.

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PROSPECT co-founder Harry Beard had this to say on the project: “Collaborations are more prevalent than ever, and a good collaboration can be an opportunity to put your name on the map. It’s amazing to see such a well known brand like Swatch trusting in upcoming talent and being willing to cosign young creatives. This commitment to uplifting the next generation of young creatives is practically unheard of, but it’s exactly what creators all around the world are needing – particularly during this time.”

Collaborations are crucial to brand development and are also a way for new designers to get noticed in a highly competitive industry. Just look at Salehe Bembury’s career, which flourished in recent years partly due to his legendary collaborations with New Balance and Crocs. I hope Christopher Sardo can reach the same dizzying heights with his design career. I’ll be cheering you on from the sidelines.

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