A$AP Rocky has shown his support for his baby Mom, Rihanna, by starring in the Fenty Skin Lux Balm campaign, cementing the duo’s position as a certified power couple.
The campaign sees the rapper flaunt the skincare label’s latest product to the lyrics, “Flossy, glossy / Nah bitch this ain’t lip gloss / Lip balm up in my palm / New collab with my baby mom.” The bars stem from Rocky’s, Pharrell-produced single “RIOT (Rowdy Pipe’n),” which was released last year.
Accompanying the lyrics are a series of visuals showcasing Rocky’s beautifully-balmed lips, which look immaculate, thanks to Rihanna’s Fenty Skin lip balm, no doubt. Later shots switch between Rocky’s famous “RIOT” music video look, where he donned a T-shirt balaclava with silver jewellery and a contrasting tailored beige overcoat worn with a shirt and tie, all while holding Fenty Skin’s Lux Balm.
The Fenty Skin Lux Balm features Barbados Cherry, Vitamin E and shea butter to hydrate and transform dry lips, perfect for the cold months ahead.
Cover Image: @badgalriri
More on Culted