London Fashion

A ROUND UP OF LONDON FASHION WEEK’S BEST LOOKS

A ROUND UP OF LONDON FASHION WEEK’S BEST LOOKS

by Juliette Eleuterio
4 min
London Fashion

JORDANLUCA
Blending Italian heritage with British culture, the creative duo Jordan Bowen and Luca Marchetto presented a showstopping collection for SS22. Presented through a video, the show took place in an old car dump, setting the scene for a raw and authentic representation of JORDANLUCA. Dubbed their “personal jubilee” the collection was a defining point for the brand. The almost all white collection kept us captivating, with carefully crafted looks like this one, creating an unfiltered tension between the clothing and its significance. Check out our full review here.

JORDANLUCA©

BETHANY WILLIAMS
For this season, Bethany Williams partnered with The Magpie Project, a charity helping mothers and children at risk of homelessness, reminding everyone how important it is to help those in need. Presented in a video format, her collection was called “All Of Our Stories” and showcased patchwork-style knitwear made from recycled fibres. This knit sweater, rich in colour, is representative of Williams’ core aesthetic, balancing the simple with the complex for a cohesive collection. In addition, 20% of all proceeds made from this collection will be donated to The Magpie Project. Click here to find out more.

Bethany Williams©

ROBYN LYNCH
As part of her British Fashion Council NEWGEN LFW debut, Robyn Lynch presented a short film set in England’s mysterious caves. Supported by Columbia, the outerwear brand and Lynch’s long time favourite brand, the designer created unique looks using old deadstock fabric. Here, an old Columbia jacket was merged with Lynch’s classic Irish knit creating a fusion of two worlds. Reminiscent of her teen years spent in Ireland, Lynch explored the importance of simply having a laugh with your mates in her SS22 collection. Make sure to check out the full review, as we caught up with the designer to talk about her inspiration and Irish roots.

Robyn Lynch©

AHLUWALIA
Ahluwalia has partnered with Mulberry this fashion week, to celebrate the heritage brand’s 50th anniversary. Showcased through a video directed by Akinola Davies Jr, the collaborative collection was an exploration of identity expression, referring to the 60s and 70s Black liberation movement. This highlight look showcases one of the young designer’s many talents, pattern cutting. The detail and precision create patchwork looks that are undoubtedly true to Ahluwalia’s design aesthetic. Find out more about the inspiration and symbolism of this collection here.

Ahluwalia©

REUBEN SELBY
Presenting his show at London’s Truman Brewery in Shoreditch, Reuben Selby was one of the only designers to showcase their collection in a physical space – Covid measures respected, of course. Titled “Clash”, the designer’s second collection is personal and heartfelt, being inspired by his own family’s heritage. The patterns and cuts from this highlight look literally clash resulting in an amalgamation of Selby’s past and present identity. Speaking of his latest work, Selby stated he had a vision for his SS22 collection, right after his first show in Paris ended. Head over to our full show review to find out more of what Selby had to say about his collection.

Reuben Selby©

STEFAN DJOKIC
Mastering his craft at CSM, Stefan Djokic’s debut collection was an abstract and conceptual rendering of modern masculinity. This open vest look is telling of the young designer’s cutting skills and material knowledge, creating unconventional yet masterful looks. Disruptive and uncomfortable, Djokic’s show stood out by nature, and is instantly recognized as an authentic representation of the designer. Click here to view our full review.

Stefan Djokic©

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