Samuel Ross’ latest offering for A-COLD-WALL comes by way of a virtual screening of the SS22 collection in a Will Dohrn-directed motion film featuring high-production videography in an urban setting.
A musical score by Kelvin Crash and Samuel Ross combining iconic samples from Skepta’s “That’s Not Me” alongside more experimental sounds produces an interesting experience for the listener. A jarring, unsettling sequence ties up the film which ends in a fade-to-black scene depicting a model strapped up with an unraveled parachute.
The brand’s cultivated aesthetic and persistent design sensibilities – juxtaposing British working class with Savile Row tailoring, combining utilitarianism with elegance – are maintained and developed upon through nylon suits, techy outerwear and thought-out two-piece co-ords. A mix of colors are seen; Ross’ go-to greys are prevalent, but the inclusion of royal blues, oranges and neon yellows open up for far more depth in the collection. Our favorite look was a grey and neon green co-ord set made up of a workwear jacket and straight cut pants, all atop what looks to be the products of experimental footwear design by Samuel Ross which we’ve seen showcased through his instagram feed sparingly in recent times.
Branding-laden scarves, luggage and hats are the cherry on top for a strong collection which excels through the feature film put together by Ross’ talented team of creatives. The whole ensemble – striking garment design, high-brow videography and wide-frame sweeping cinematics, as well as a massively complementary sonic experience – makes for an excellent SS22 showing. While nothing compares to physical shows, Samuel Ross’ never-lacking eye for performative design manages to perfect the virtual show for Milan Fashion Week.
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